Get the grooves going IBG - Creative Director & Photographer
Our goal is simple, to create an experience to hang up, and hang out.
With roots in coastal living and a spirit of effortless connection, Papa Salt arrives in America with a refreshing take on gin and good times. This project captures the essence of slowing down, soaking it in, and celebrating life’s in-between moments.
The campaign is designed for those drawn to thoughtful living, offering a modern take on gathering and unwinding.
Integrated Campaign 2025
Pre-Brand Launch
Touchpoints: Airplane banner, Instagram Stories, word of mouth, event location
Brand Launch
Touchpoints: Pop-up events throughout coastal California and Florida, merch shops, gin bars, “Share Your Story” activation, and limited-edition bottles. A FOMO-driven event.
Post Launch
Touchpoints: Collaboration with We’re Not Really Strangers, OOH advertisement, Spotify playlist, and brand film.
In collaboration with David Levy, Kai Garner and Rachel Lee