The ask
Concept a way to bring to market two unique, sustainable offerings: Our archive pieces and one-of-a kind re-imagined pieces.
LoveShackFancy selected a group of top creatives from The Savannah College of Art and Design to develop a 360 marketing campaign, focused on two unique collections, Beck’s Archives and ReBloom.
About the project…
The Result.
The project was a success, resulting in a fashion film, photo shoot, personalized in-store items, and a customizable embroidery experience. In addition to a microsite and social media assets compiled with AR initiatives.
Client: LoveShackFancy (2024)
Isabella Bolanos, Creative Director and Set Designer
