Beauty & Home Goods — Founder-Led Brand
Lucerna is a beauty and home goods brand I founded in 2020 in Managua, Nicaragua. Created to bring accessible luxury to the local market, Lucerna offers curated skincare and home items from international brand, paired with a distinct, soft-toned aesthetic.
Social Media Goals
Build brand awareness from zero
Curate a visually cohesive feed aligned with the brand’s ethos
Create a local community around beauty rituals and home essentials
Educate customers on product quality and usage
Product Spotlights
〰️
Educational Content
〰️
Lifestyle Imagery
〰️
Promotions & New Arrivals
〰️
Product Spotlights 〰️ Educational Content 〰️ Lifestyle Imagery 〰️ Promotions & New Arrivals 〰️
“Running Lucerna taught me how to build a community from scratch by translating global beauty trends into something local, intentional, and affordable. It showed me how to turn brand values into scroll-stopping content and a simple feed into a true destination.”
— IBG
Driving Engagement Through Influencer Strategy
-
7+ International Brands
New brands introduced to the Nicaragua market: Boy Smells, DW Home, Castelbel Portugal, Pearlessence, Valjean Labs, Voluspa, Coop+Daisy.
-
5,866+ Instagram Followers
Organically grown on Instagram within four years, through posts and interactive content. Leading to strong community participation and conversion through DMs.
-
237+ Posts
Created, styled, and scheduled. Including product features, educational content, and seasonal campaigns designed to inform and inspire.
-
100% Organic Audience Growth
Average monthly engagement rate of 5–8%. High-quality visuals, intentional captions, and influencer word-of-mouth.